Online video viewing growing exponentially … duh

1video-footage_id1907591_size450According to this article from US Telecom, online video viewing is growing leaps and bounds. With 74% of broadband users downloading or watching videos online.  The article is based upon two studies from Pew and the American Life Project.
What’s amazing about the numbers is that 15% more adults are watching online videos than using social networking sites. Another number that’s amazing is the “near-universal” use by 18-29 year olds (old media beware).
I work with a lot of communities who still think that “broadband” is just high-speed internet and nothing more (which granted, all this online video viewing is occurring over today’s broadband). I often coach them on the fact that broadband will deliver all of your telecom services in the future including services we don’t even know about yet as well as those we do (like cable TV, telephone, etc.).  As more and more folks experience video online, they will pressure their local community leaders to become active in promoting broadband availability and broadband adoption so that they can experience the same services that those of us who live in more urban or suburban areas do.
Personally, I watch videos on my TV over Netflix from my Tivo, but also have a MythTV computer acting as a video server where I have ripped most of my DVDs and downloaded (mostly legal) videos.  I also watch plenty of youtube, google video and plenty of old media sites (like comedy central).
If you don’t have broadband, why not?  Is it too expensive or is it not available?  If it’s not available, contact your local elected officials and ask what they are doing to bring broadband to your area. It’s not just for browsing the web anymore and has serious economic development impacts on your locality.

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